The post-covid will be characterized by electric.

“State of the Nation”, a report drawn up by Shimano, speaks clearly: this year 24% of Europeans will buy an e-bike and in Italy the percentage rises to 30%.

The report, conducted in 2020 on a sample of 13,000 citizens from 11 European nations, aims to compare attitudes towards e-bikes in the main states of the continents to investigate people's motivations or hesitations in using these means for daily mobility, sports and transport.

From an overall view, Europe represents approximately 20% of the e-bike market, after the Asia-Pacific region, with Germany in the lead followed by France and Italy.

The people most likely to buy are those who ride a bike once or twice a week and, among the main reasons, we find the desire to travel longer roads and steeper hills (32%), the desire to improve their physical and mental fitness (22%) and the desire to acquire more environmentally friendly habits (18%).

In countries like Denmark, the United Kingdom and Switzerland we find a good response in the new generations: the age group between 18 and 24 is in fact the most inclined to purchase an e-bike, compared to other age groups.

The deterrent with the highest percentage is the price: for 40% people, in fact, e-bikes are still very expensive.

Indian consultancy firm Mordor Intelligence has compiled a report “eBike Market – Growth, Trends and Forecasts (2020-2025)”, in which it stated that the e-bike market was valued at $15.42 billion in 2019 with a growth forecast of $7,491 billion between 2020 and 2021.

In addition to an increase in the growth of daily or sports use of e-bikes, a large increase is expected in the logistics and rental of pedal-assisted bicycles.

According to the “State of the Nation” research, Italy is the country that has responded most favorably to the purchase of an e-bike in the last 12 months; the bike bonus has certainly driven the trend, but it is certainly not the only reason.

The desire for freedom, to take back one's own spaces and to enjoy the open air are factors that, certainly, after a year of Covid, have facilitated the choice to turn towards a more sustainable and safe transport policy compared to public transport.

An article published in the Gazzetta dello Sport on November 1, 2020 reports some data released by the observatory of the trade association Ancma according to which in 2020 there continued to be growth in e-bikes sold, a constant trend in recent years.

This year, approximately 50% of the e-bikes sold should concern the e-city and e-trekking models, therefore suitable for daily commuting, the 45% will concern the e-MTBs and the remaining 5% the road e-bikes.

The numbers are all in favour of determining a change in habits and dispelling the myth of the "trend of the moment" and soon the use of e-bikes will become increasingly predominant in the lifestyle of Italians!