The story

About Us

Who we are

After a life spent in communications and marketing, in 2017 I decided to embark on an alternative journey, riding the Via Francigena on an e-bike from Forte dei Marmi to Rome: 500 kilometers that completely changed work and life perspectives. Shocked by the opportunities of growth in the world of electric two-wheeled mobility and after a market survey on the state of the art of the bicycle industry, I decided to register the brand E-BIKE TRAVEL™ and, in March 2018, to open the first flag store in Modena.
In 2020, BIKE INVEST SRL was founded with the intention to develop a network of shops that would become the reference point in Italy in the world of e-bikes.
After three years of work, we have become the first franchise network in Italy dedicated to the rental and sale of pedal-assisted bicycles, with a network of 14 operational shops and others soon to open.
We have built a model that we like to call PHYGITAL: a business model that offers the possibility of booking your e-bike online and picking it up in the nearest shop, already assembled and tested.
A model based on a strong interaction between the online and on-site worlds, accompanying our customers at every stage of the customer experience, with an holistic approach that always makes them feel to be the heart of the purchasing process. Physical stores, websites, e-commerce, social media and apps are integrated components of a unique ecosystem, always focused on the customer’s satisfaction and experience.
I strongly believe that the world of soft mobility and eco-sustainability, will increasingly penetrate our lives, improving them and making them closer to the environment that surrounds us and its needs, which is the reason why we have several projects in the pipeline, ranging from "Bike to Work" to "Eco-sustainable Tourism," which are gaining great interest from companies and the foreign tourists who choose Italy as a destination for their wine and food vacations and to discover the territories, without giving up the comforts and well-being of our accommodations



Our mission

We believe in an alternative mobility, in a different way of living everyday life and leisure time, in a more ethical and responsible lifestyle that allows us to improve the air-quality we breathe, to save time and money and give us a better overall fitness level..
We believe the e-bike is the ideal vehicle to pursue these goals by offering the better products available on the market, the most performing, the most reliable, those with the best value for money, to the athletes always looking for adrenaline, to those who want to move around the city in a faster and more streamlined way and to anyone who wants to live holidays in a different way, reaching enchanting places and experiencing unrepeatable emotions.

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