Because micromobility is here to stay.

A survey conducted by McKinsey found that consumers are giving more and more importance to the topic of micromobility.

In fact, during the Mobility Ownership Consumer Survey conducted by the McKinsey Center for Future Mobility, the interviewees, when asked "If you could go to work using a bicycle, would you do it?", proved extremely interested.

Nearly 70% of those interviewed reported being willing to use micromobility vehicles.

The survey also found that this change in habits is far from uniform: this was in fact higher in countries with a long tradition of alternative mobility, such as Italy (81%) and China (86%).

On the contrary, only 60% of US respondents said they wanted to consider means other than cars and public transport.

Overall, respondents preferred e-bikes, as they offer greater range and parking space and a lower price than other vehicles.

The survey also highlighted the various actors involved and their implications: first of all the suppliers, who must understand transport habits in the places where they want to operate, the operators involved in charging and parking, as they can offer different vehicle storage in order to minimize vehicles parked on the streets and optimize the common space.

Furthermore, public transport operators, to allow the transport of e-bikes over long distances, can make dedicated spaces available on buses and trains so as to be able to store the vehicles in complete tranquility.

Cities are also very important actors who, to promote this change in habits, should provide the right infrastructure to charge e-bikes, such as charging stations, parking lots and cycle paths.