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The Misano World Circuit in Misano Adriatico hosted the sixth edition of theItalian Bike Festival which has confirmed itself as one of the reference events in Italy for bike enthusiasts and professionals in the sector.
In fact, the festival ended with an attendance of 53,000 visitors, marking a increase in 26% compared to last year.
The Italian Bike Festival hosted over 300 exhibiting companies, representing more than 600 brands and was entirely dedicated to the world of cycling, urban mobility and cycle tourism, combining different moments such as exhibitions, product launches, entertainment, test sessions and guests from the world of cycling, as well as conferences and in-depth discussions on the topic.
“We offer our partners an experiential concept of the event, a different way to put the brand in direct contact with the potential end buyer. We do this through free bike tests and presentations of new developments in terms of technological innovations and the promotion of cycle tourism through dedicated meetings promoted by tourist destinations", reported Fabrizio Ravasio, Lucrezia Sacchi and Francesco Ferrario of the IBF organizing company, Taking Off.
In addition to being an event of great importance in Italy, it has also proven to have a great impact on an international level with important economic repercussions on the whole of Romagna.
The next edition has already been set for September 2024, with the aim of continuously growing and contributing to the local economy and promoting the territory.